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Real Beauty Project

Wednesday, June 4, 2014

With advertisements in magazines, television ads and billboards constantly telling women how they need to transform in order to be beautiful...
It is no wonder why only 4% of women globally feel comfortable describing themselves as beautiful…
Women are constantly changing their appearance so that they can be “the so called perfect woman”.
And it is so true with Stick-thin models, flawless complexions and gorgeous hair living on the pages of all the go to womens magazines. These depictions define perfection, they define beauty and most importantly they define a fictitious ideal that attaining such a look is possible. Women are constantly comparing  themselves to these photo shopped celebrities. But this is an unrealistic standards, making it hard for women to look in the mirror and see beautiful. Instead all they see are their flaws…

But some companies like Aerie and Dove have been trying to broaden the standard of beauty around the globe. Letting women know that their beauty should be a form of confidence and not anxiety.  

This message is to show that you don’t have to look a certain way in order to be beautiful. In fact beauty might not be about looks at all. The beautiful thing is that everyone IS beautiful in their own way. Beauty has a different meaning to everyone. In an industry where retouched photos are the norm, it is important to know what makes you beautiful. The happiest girls are the prettiest girls and life is too short to be anything but happy.

Remember you are all BEAUTIFUL!

xoxo, priss

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